{"id":13860,"date":"2024-02-05T08:16:37","date_gmt":"2024-02-05T08:16:37","guid":{"rendered":"https:\/\/www.crm.com\/?p=13860"},"modified":"2024-03-05T08:54:59","modified_gmt":"2024-03-05T08:54:59","slug":"community-commerce-a-powerful-strategy-for-customer-acquisition","status":"publish","type":"post","link":"https:\/\/www.crm.com\/community-commerce-a-powerful-strategy-for-customer-acquisition\/","title":{"rendered":"Community commerce: A powerful strategy for customer acquisition"},"content":{"rendered":"<p>I am sure many entrepreneurs and CEOs will resonate when I mention that customer acquisition in today&#8217;s digital world is no child&#8217;s play.<\/p>\n<p>Sure, direct marketing works but is becoming more and more expensive with a 60% cost increase the last 3 years. Digital services (such as an OTT, SVOD) have a customer acquisition cost (CAC) ranging from $29 to $50 against a per subscriber ARPU of typically $10.<\/p>\n<p>Customer acquisition with community commerce and aggregation is a far more efficient method for customer acquisition. Imagine a peer to peer B2B2C business model, where peer businesses join up to aggregate services and promotions to their customers. A business model that\u00a0<a href=\"http:\/\/crm.com\/\" target=\"_self\" rel=\"noopener\" data-attribute-index=\"0\">CRM.COM<\/a>\u00a0refers to as Community Commerce.<\/p>\n<p><a href=\"http:\/\/crm.com\/\" target=\"_self\" rel=\"noopener\" data-attribute-index=\"1\">CRM.COM<\/a>\u00a0invested heavily over the last few years in Community Commerce and we have unique features to enable a business create a community of peer businesses that aggregate its products, services and promotions. We achieve this with a unique platform that routes purchase events among peers whilst preserving customer ownership and data protection acts.<\/p>\n<p>An example of this model would be an OTT SVOD Operator aggregating its services and promotions to the customer base of a telecom provider. Or an MVNO aggregating its service with a large retailer.<\/p>\n<p>Talk to us about scaling your business with Community Commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am sure many entrepreneurs and CEOs will resonate when I mention that customer acquisition in today&#8217;s digital world is no child&#8217;s play. Sure, direct marketing works but is becoming more and more expensive with a 60% cost increase the last 3 years. Digital services (such as an OTT, SVOD) have a customer acquisition cost [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-13860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Community commerce: a powerful strategy for customer acquisition<\/title>\n<meta name=\"description\" content=\"Explore the concept of community commerce for customer acquisition. Businesses can leverage peer collaboration to enrich their offerings\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community commerce: A powerful strategy for customer acquisition\" \/>\n<meta property=\"og:description\" content=\"Explore the concept of community commerce for customer acquisition. Businesses can leverage peer collaboration to enrich their offerings\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crm.com\/community-commerce-a-powerful-strategy-for-customer-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"CRM.COM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crm.comsoftware\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-05T08:16:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T08:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crm.com\/wp-content\/uploads\/2024\/02\/Untitled-design-12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andros Papageorgiou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@crmcom\" \/>\n<meta name=\"twitter:site\" content=\"@crmcom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.crm.com\\\/community-commerce-a-powerful-strategy-for-customer-acquisition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crm.com\\\/community-commerce-a-powerful-strategy-for-customer-acquisition\\\/\"},\"author\":{\"name\":\"Andros Papageorgiou\",\"@id\":\"https:\\\/\\\/www.crm.com\\\/#\\\/schema\\\/person\\\/46618868cabaa5fcc55549da8edba2dc\"},\"headline\":\"Community commerce: A powerful strategy for customer acquisition\",\"datePublished\":\"2024-02-05T08:16:37+00:00\",\"dateModified\":\"2024-03-05T08:54:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.crm.com\\\/community-commerce-a-powerful-strategy-for-customer-acquisition\\\/\"},\"wordCount\":223,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.crm.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crm.com\\\/community-commerce-a-powerful-strategy-for-customer-acquisition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.crm.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Untitled-design-12.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.crm.com\\\/community-commerce-a-powerful-strategy-for-customer-acquisition\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crm.com\\\/community-commerce-a-powerful-strategy-for-customer-acquisition\\\/\",\"url\":\"https:\\\/\\\/www.crm.com\\\/community-commerce-a-powerful-strategy-for-customer-acquisition\\\/\",\"name\":\"Community commerce: a powerful strategy for customer acquisition\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crm.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crm.com\\\/community-commerce-a-powerful-strategy-for-customer-acquisition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crm.com\\\/community-commerce-a-powerful-strategy-for-customer-acquisition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.crm.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Untitled-design-12.png\",\"datePublished\":\"2024-02-05T08:16:37+00:00\",\"dateModified\":\"2024-03-05T08:54:59+00:00\",\"description\":\"Explore the concept of community commerce for customer acquisition. 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