Bundling has evolved into one of the most powerful monetisation levers in digital media. In 2025, bundles go far beyond two-service packages. They combine video, sports, music, gaming, news, lifestyle services and even third party partner offerings. Consumers experience these bundles as added value, while providers benefit from increased average revenue and significantly higher retention.
The real shift, however, comes from personalisation. Platforms now use behavioural data to understand which users respond to premium bundles, which prefer lightweight add ons and which are more likely to upgrade after targeted engagement. Advertisers also rely heavily on first party insights, as privacy regulations make traditional targeting less effective. This data driven approach improves both advertising returns and conversion from free tiers to paid plans.
CRM.COM strengthens this strategy with real time segmentation and analytics. Media companies can create targeted campaigns that match actual consumption patterns. They can personalise offers, recommend relevant bundles and drive upgrades automatically. Combined with the platform’s powerful bundling capabilities, CRM.COM helps providers maximise revenue without compromising user experience.
B2B SaaS Sales & Product Marketing nerd by day, growth whisperer by night.
Here for the retention, not the churn.
