Company
Vietnam Television Cable Corporation (VTVCab) is a division of government-owned Vietnam Television (VTV) which is the national television broadcaster of Vietnam. VTVCab is Vietnam’s #1 Subscription TV provider and the largest cable network and continues to expand the coverage of cable TV around Vietnam having 2M+ subscribers.
Industry
Video & Media
Customer Since
2013
Products Used
- Identity Management
- Subscriptions & Commerce
Integrations
- Conax CAS
- Nagravision SMS Gateway Service
- Nagra Media Live
Challenge
VTVCab, due to its outstanding growth in terms of subscriber registration, was searching for a solution to support its CRM and billing needs and to provide a high level of automation that would effectively support its overall business needs in such a mission critical environment.
Solution
CRM.COM designed and implemented a modern, flexible and easily extensible software via a smooth migration project which replaced the in-house built billing solution.
Migration
VTVCab's data and processes were migrated to CRM.COM with extensive ready-made migration automated tools
Processes
Replacement of hundreds of in-house built processes
Billing
Automation of the recurring billing and subscription management processes
Inventory
Inventory and stock management for traceable physical goods
Accounting
Management of financial activity via accounts and invoicing
Provisioning
Provisioning of the multi-service offering including VOD and OTT
Results
CRM.COM has proven to be a critical tool for VTVCab which allowed for a next generation TV experience for the Vietnamese audience and advanced features including VOD and OTT to scale into millions of subscribers.
Empowering Pay TV success
Structure your video packages regardless of complexity
Onboard subscribers via branded apps and portals
Manage devices, subscription and service provisioning
Bill on termed, usage or one-off basis and collect payments efficiently
Increase retention and lower churn with meaningful promotions
Channelling success with
the CRM.COM subscriber management solution
in the Media & Video industry
Accurate and timely billing for subscribers, allowing the pay TV operator to maximise revenue and maintain a steady cash flow.
Convenient subscriber flows with easy upgrades, downgrades and automated payment processing eventually reducing churn.
Tailored subscription packages and promotions based on customer preferences increasing the likelihood of satisfaction and retention.