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2006: The year of the baby and the middle-aged

By JASON MOHR - 01/02/2006

Like animals sensing an oncoming storm, area landowners are getting ready.

Not for inclement weather, but for Californians, Washingtonians and Coloradoans expected to blow into the Helena Valley.

To prepare for their landing, elected officials approved subdivisions covering 3.4 square miles in Lewis and Clark County. In 2005, plans were drawn up for 1,581 houses. Expect more in the coming year.

To be sure, just because land is subdivided doesn’t means homes will spring up overnight.

It may take years: location, price, surrounding land uses and the free market will all have a say. But add hundreds of home sites approved in 2004, 2003, 2002, and so on, and we’ve got quite a bundle.

But other than perhaps a case of speculative fever, who’s telling whom there’s a boom? (Though perhaps not in rhyme.)

You might ask developers, since they’re the one putting up the cash for roads, sewer systems and other niceties required by law.

Chuck Reppas and Jeff Rhoads usually plan projects with thousands of homes.

The Washington state- and Nevada-based developers are shepherding a Helena project through regulatory hoops.

Artisan Park will be smaller than what they usually handle, proposing less than 800 homes and a few businesses on the old Schatz Ranch, which lies in the fields near Fort Harrison.

The project is a planned development with an emphasis on front porches, alleyways and trails. Builders will have to follow specific design standards.

Reppas’ and Rhoads’ target market is precise: middle-agers from urban areas with home value appreciation. Artisan Park isn’t a community for the “uberrich,” like Big Sky, they say. But Helena has “intrinsic character” and can attract those with means.

Not only do Reppas and Rhoads think they’ll be able to find builders willing to construct 100 homes annually (and 100 people to buy them) for the next seven years or so, but their market research indicates the Helena area could support a similarly sized project. Or two. That would create synergy, they say, and choice.

“We’re seeing folks who want to live here,” Rhoads says. “It’s a small market but a viable one.”

“We think there’s room for us,” Reppas says.

Sound a little bullish for a town that once banned shopping malls?

A recently updated area transportation plan predicted a more pedestrian estimate of 400 to 1,500 new residents per year. That information was gleaned from service providers, like utility and cable TV firms and the U.S. Postal Service.

But University of Montana economist Larry Swanson says we’re overshooting in the housing market now, because it took so long to believe the growth and to respond to it.

Swanson makes other interesting points.

He predicts the cry for affordable housing should lessen after Baby Boomers vacate their big three-, four- or five-bedroom homes and downsize. But until they do so, there will continue to be a “bottleneck,” impeding first-time home buyers.

And there could be another “baby boom” of sorts coming, although a “baby rebound” might be a better term.

Birth counts have stabilized in Montana’s larger cities, including Helena, Swanson says.

So while the number of school kids will continue to drop (and confound school-funding solvers) for now, that count will rise over the next 10 years.

Sounds like 2006 is a year for babies and middleagers.

“On the Record” appears on Mondays. It’s online companion, “The Town Blog,” appears sporadically and perhaps coherently at www.helenair.com/blog/record/index.php.

Reporter Jason Mohr can be reached at 447-4075 or helenair.com">jason.mohr@helenair.com.

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